Online Marketing

Search Engine Optimisation

Search-engine optimisation is all about managing the content and coding of your site to improve its performance in search-engine listings. That includes building incoming links because search engines give extra weight to popular sites – those with links from other respected sites.

Competitor and keyword research
Keyword analysis is a mixture of art and science: analytical techniques tempered by flashes of inspiration. We look at the keywords your competitors are using and those they’ve overlooked. We identify a set of keywords that generate plenty of traffic, and that you can score highly for.

Site optimisation
We tweak your site to make it as search-engine friendly as we can, and to optimise the use of keywords and internal links. If we’re not working directly on your site, we’ll submit a report and recommendations.

Link building, blogging, and syndication
We’ll devise a programme for persuading other site owners to link to your site. Guest blogging and article syndication are great ways to get your message out there and generate incoming links. You provide site owners with good content in exchange for a back link.

Pay Per Click

Paying for keywords can be highly effective; it can also be extremely expensive if you get it wrong. So we start with research, planning, and strategy. It’s all about return on investment: getting the right keywords at the right price, and then writing an ad and a landing page that generates traffic that turns into sales.

Throughout the campaign we measure, monitor, and analyse, tweaking keywords and bid prices for maximum return. At every stage, we check that your PPC campaign remains aligned with your other marketing channels because searching tends to be the last step before purchase.

Broad reach
The PPC market has expanded far beyond traditional search engines. We work with all the key channels: Google (Search Network, Re-marketing, Display Network), Yahoo, Bing, Facebook Ads, YouTube (promoted video, overlay and display ads), and many others.

When you work with us, you know exactly what you’re getting for your money. Why not ask to see examples of what we’ve achieved for other retailers. Or call us in for a free audit.

Email Marketing

Email marketing is about data, timing, and measurement. The source material is your data set and our analysis of behaviours and buying activity. We look at who clicks what links, and when they do it. And when we understand how your customers and prospects behave, we segment rigorously. By making the most of customer preferences we keep them happy and we keep them spending.

Optimised campaigns
Nothing stands still: we develop your strategy based on results. But we do stay focused on your objectives.

Maximised delivery
We test your emails across platforms, score them for spam, and monitor hard and soft bounces, to achieve consistently high delivery rates.

Always on brand
We design and build your email templates in line with your branding and best practice.

Bespoke data capture
We can segment and personalise in ways that maximise responses because we customise data capture and reporting to reflect the way your business works.

Affiliate Marketing

Attracting prospects through well-chosen affiliate sites generates a constant stream of good quality traffic. Affiliates earn commission on sales not clicks, which keeps you firmly in the driving seat. Although affiliate marketing is payment-by-results, you still have to measure and monitor to improve affiliate performance and maximise sales from this lucrative revenue channel. Creating specific product pages for each affiliate helps you measure conversion rates.

We monitor results by the day: impressions, click-throughs, conversions, revenue, and affiliate responses to specific offers. With this data, we can target affiliate groups with specific offers and incentives.

Daily analysis
We monitor results by the day: impressions, click-throughs, sales, revenue, and affiliate response to specific offers.

We design and build your email templates in line with your branding and best practice.

Social Media

Making the most of social media takes time and patience. Diving in without doing your research can do more harm than good. So we start by listening.

We’ll help you understand what’s being said about your brand so that you’ll know where your strengths and weaknesses lie. Armed with that knowledge, we’ll help you engage with the online community on their terms.

This is where inventiveness and imagination come in. Social networkers are hungry for new experiences, but distrustful of exploitation. We’ll help you strike the right balance.

Mobile Marketing

Phone users are prime candidates for well-targeted marketing. They have the tools in their hands to respond immediately.

That means you can sometimes time your activity to the second. We also develop apps for iPhone and iPad users. They’re highly effective marketing tools because your customers carry them with them throughout the day.

Display Advertising

Banner ads and other display ads let you take your brand into dozens of niche markets that traditional marketing cannot reach.

You can use online advertising to increase brand awareness or drive traffic – or both.

The key to successful display advertising is understanding your market and the audiences of the sites we choose. Our creative team will work closely with our media buyers to make sure we meet our campaign objectives. They’ll also analyse response rates so that they can adapt their campaign for maximum return on investment.

Magento E-Commerce

If you are looking for an eCommerce partner who understands more than just code, then Black Magic Digital is the right company for you. Not only do you need amazing web design and a website that is scalable for increasing number of visitors but you need a partner that takes everything into account. Its about much more than just selling your product its about a captivating user experience and customer satisfaction. Getting these things right is at the heart of what Black Magic Digital does.

With Google Analytics and Google Website optimiser built in, Magento is the ideal tool to stay ahead of the competition. We analyse your analytics data and we test all sections of your site so you can see how your conversion rate is improving.

Our e-commerce specialists will work with you to achieve your goals and beat your competitors. Challenge us and set ambitious targets. We will strive to exceed these.

Magento Design at Black Magic Digital

We design beautiful, commercially focused websites that improve your customers experience online. Our design team are experts in ecommerce and usability and we are passionate about creativity.

Our efficient design process, combined with the flexibility of Magento allows us to make user journeys an engaging and rewarding experience. Our team of ecommerce specialists understand the importance of your brand, your business requirements and your customers.

The Magento system reduces the amount of design templates required for an ecommerce build as well as cost. This enables a more rapid design and development process and ensures consistency throughout the website.

We have a dedicated ecommerce design team who are all specialists in getting the maximum from the Magento platform. We have a passion for transforming an existing ecommerce website into a beautifully crafted online retail experience.

Magento and Technology

At Black Magic Digital we’re passionate about performance, and believe it is an essential component of your Ecommerce site. Google Webmaster’s Official Blog states: “Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings.”

In a recent report by Forrester it states 47 per cent of web visitors expect a web page to load in just 2 seconds or less (0.5 secs faster than in 2006). It’s a fact As Google Vice President Marissa Mayer stated in her last Web 2.0 Conference “speed matters. People do not like to wait. Do not make them”. This leaves us with one simple conclusion: A faster website equals more sales.

At Black Magic Digital we constantly spend time testing and optimising our hosting to make sure that speed and performance is not an issue for our customers. We choose the very best quality hosting, which is provided by our hosting partner UKFast. We also continually monitor the performance of the Magento hosting solution as well as the response times and load times of key pages within Magento. This enables us to proactively optimise the hosting solution to ensure your site loads blindingly quickly.

Magento and its features

The main areas where we believe Magento can help you to increase your profitability are:

• Access to high value rich functionality based on industry standard open source software.
• An excellent user experience that maximises conversion and your average transaction value.
• Access to a team of Magento specialists that understands, and can help you optimise, your holistic digital environment and purchase lifecycle.
• A team that will take a partnership approach to meeting your online targets, and is willing to base its success on yours.

Black Magic Digital recommends eCommerce solutions based on Magento ecommerce platform, which is an open-source, free to use eCommerce platform. There are many ways in which this choice of platform can contribute to your profitability.

Web Design and Development

Black Magic Digital is a Glasgow based web design agency who take a unique approach to all projects.

Your website is a key marketing tool for your business that will majorly increase sales and help your business grow, Black Magic Digital can ensure that this goal is realised.

The first step we take when approaching any project is to meet and discuss exactly what you are wanting to achieve from your website. Your website should convey your business in the best light possible. By developing an understanding of your business we can design and build a website that looks good, but also achieves the results you want.

Project Managed

Every Black Magic Digital web development project is planned, organised and executed by a dedicated project manager. For a smooth delivery we assign realistic completion dates and relevant goals that fit into the scope and constraints of the project specification. It is the project managers job to make sure we never over estimate and ensure we always exceed your expectations.

Usability

Ensuring your website is as easy to use as possible is a vital element to achieving healthy conversion rates and happy customers. We employ rigorous usability testing on every website we build ensuring that visitors to your website can navigate and perform tasks with ease.

Accessibility

The Black Magic Digital web designers build every one of our websites to be as accessible as possible, ensuring compliance with best practice guidelines.

Accessible website design means that your organisation conforms to disability regulations, and most importantly, it makes it easier for a larger number of visitors to visit and interact with your website.

Our Experience

Black Magic Digital is a website design agency with a wealth of experience. Our passion and enthusiasm for our work has led us to work with some of the most exciting companies in the UK. Over the years we have developed an honest and open approach to web design, working closely with our clients to understand their needs and develop their ideas whilst also bringing our design, ecommerce and online marketing experience to the table.

To see what Black Magic Digital have done visit our portfolio.

Photography and Video

A photograph is your most powerful online sales tool. As a customer is not able to pick up your product or try it on the only experience the potential customer has with your products is through photographs and videos.

Badly lit, uninspiring pictures do nothing for your brand or your sales. If you want potential customers to click the ‘buy now’ button, they have to love what they see. In your online store, they have to see a reflection of the person they want to be.

It’s the same with video. Sound and movement are irresistible; they add depth to a product and allow the potential customer to better interact with the product, whether it be through video catwalks or 360 degree videos.

We have been photographing products for some of the UK’s largest retailers for years and in this time have gained massive amounts of knowledge of what style of photography and video help to sell products online. We can manage the entire process from styling and shoot to image manipulation. Our photographers, stylists, image editors and videographers can manage the entire process and bring your business and product range to life.

Mobile Application Development

Our iPhone, iPad and Android creative and development team create rich and immersive applications that go beyond entertainment: they provide a complete brand experience.

Well-executed mobile applications increase sales. If customers can interact with your brand at any time and from anywhere, they will. All it takes is a casual conversation or a chance thought to spark a journey of exploration.

But every audience has its own needs. Fashion buyers are looking for something different to hospitality guests or sports fans. That’s why mobile apps are so varied: from pub games to full-blown retail experiences. Each fresh idea requires its own unique data integrations and content strategy.

Engagement is the key. Your mobile experience has to be rewarding enough to make keep customers returning, time after time.