Online Marketing

Search Engine Optimisation

Search-engine optimisation is all about managing the content and coding of your site to improve its performance in search-engine listings. That includes building incoming links because search engines give extra weight to popular sites – those with links from other respected sites.

Competitor and keyword research
Keyword analysis is a mixture of art and science: analytical techniques tempered by flashes of inspiration. We look at the keywords your competitors are using and those they’ve overlooked. We identify a set of keywords that generate plenty of traffic, and that you can score highly for.

Site optimisation
We tweak your site to make it as search-engine friendly as we can, and to optimise the use of keywords and internal links. If we’re not working directly on your site, we’ll submit a report and recommendations.

Link building, blogging, and syndication
We’ll devise a programme for persuading other site owners to link to your site. Guest blogging and article syndication are great ways to get your message out there and generate incoming links. You provide site owners with good content in exchange for a back link.

Pay Per Click

Paying for keywords can be highly effective; it can also be extremely expensive if you get it wrong. So we start with research, planning, and strategy. It’s all about return on investment: getting the right keywords at the right price, and then writing an ad and a landing page that generates traffic that turns into sales.

Throughout the campaign we measure, monitor, and analyse, tweaking keywords and bid prices for maximum return. At every stage, we check that your PPC campaign remains aligned with your other marketing channels because searching tends to be the last step before purchase.

Broad reach
The PPC market has expanded far beyond traditional search engines. We work with all the key channels: Google (Search Network, Re-marketing, Display Network), Yahoo, Bing, Facebook Ads, YouTube (promoted video, overlay and display ads), and many others.

When you work with us, you know exactly what you’re getting for your money. Why not ask to see examples of what we’ve achieved for other retailers. Or call us in for a free audit.

Email Marketing

Email marketing is about data, timing, and measurement. The source material is your data set and our analysis of behaviours and buying activity. We look at who clicks what links, and when they do it. And when we understand how your customers and prospects behave, we segment rigorously. By making the most of customer preferences we keep them happy and we keep them spending.

Optimised campaigns
Nothing stands still: we develop your strategy based on results. But we do stay focused on your objectives.

Maximised delivery
We test your emails across platforms, score them for spam, and monitor hard and soft bounces, to achieve consistently high delivery rates.

Always on brand
We design and build your email templates in line with your branding and best practice.

Bespoke data capture
We can segment and personalise in ways that maximise responses because we customise data capture and reporting to reflect the way your business works.

Affiliate Marketing

Attracting prospects through well-chosen affiliate sites generates a constant stream of good quality traffic. Affiliates earn commission on sales not clicks, which keeps you firmly in the driving seat. Although affiliate marketing is payment-by-results, you still have to measure and monitor to improve affiliate performance and maximise sales from this lucrative revenue channel. Creating specific product pages for each affiliate helps you measure conversion rates.

We monitor results by the day: impressions, click-throughs, conversions, revenue, and affiliate responses to specific offers. With this data, we can target affiliate groups with specific offers and incentives.

Daily analysis
We monitor results by the day: impressions, click-throughs, sales, revenue, and affiliate response to specific offers.

We design and build your email templates in line with your branding and best practice.

Social Media

Making the most of social media takes time and patience. Diving in without doing your research can do more harm than good. So we start by listening.

We’ll help you understand what’s being said about your brand so that you’ll know where your strengths and weaknesses lie. Armed with that knowledge, we’ll help you engage with the online community on their terms.

This is where inventiveness and imagination come in. Social networkers are hungry for new experiences, but distrustful of exploitation. We’ll help you strike the right balance.

Mobile Marketing

Phone users are prime candidates for well-targeted marketing. They have the tools in their hands to respond immediately.

That means you can sometimes time your activity to the second. We also develop apps for iPhone and iPad users. They’re highly effective marketing tools because your customers carry them with them throughout the day.

Display Advertising

Banner ads and other display ads let you take your brand into dozens of niche markets that traditional marketing cannot reach.

You can use online advertising to increase brand awareness or drive traffic – or both.

The key to successful display advertising is understanding your market and the audiences of the sites we choose. Our creative team will work closely with our media buyers to make sure we meet our campaign objectives. They’ll also analyse response rates so that they can adapt their campaign for maximum return on investment.